There used to be a program called #1 Club Gold that nominally had an annual fee. A company I worked at in the 90s got free lifetime memberships for all employe

There used to be a program called #1 Club Gold that nominally had an annual fee. A company I worked at in the 90s got free lifetime memberships for all employees as a perk for making Hertz their preferred agency so even after I left that company I remained a member. The main benefit was the shuttle buses dropped you off in that part of the lot first and you could just get in your car and drive off without waiting in line. At some point in the 2010s that got merged into the current Gold Plus program.