ESPN gets a cut for every Comcast internet subscriber, that's why I get to enjoy ESPN3 (their streaming service). They also tend to do things like mandate that

ESPN gets a cut for every Comcast internet subscriber, that's why I get to enjoy ESPN3 (their streaming service). They also tend to do things like mandate that ESPN be available in the lowest level cable packages. Have you ever had to pay extra to get ESPN? If you buy more than the local channels, ESPN comes along. It's obviously not exactly analogous, but volume licensing based on the number of consumers/seats/etc is pretty standard. We grant people a monopoly over their IP and it turns out they want to extract as much value as they can from it.