There are some solutions to on-line shopping: (1) Pictures. Now digital cameras are terrific, and so is the Internet for showing high resolution pictures. So

There are some solutions to on-line shopping: (1) Pictures. Now digital cameras are terrific, and so is the Internet for showing high resolution pictures. So, high resolution pictures. Lots of them. (2) Measurements. When I shopped for clothes for my wife for Christmas, she wondered how I was able to buy her clothes that fit. Easy: In secret I went to her clothes closet, picked out some of her clothes I knew fit her well, spread them on the bed, drew a sketch, took out a tape measure and MEASURED everything relevant. At the store, I did the same. At a store, e.g., Talbots when they still had nice clothes for women, a sales woman came and asked me if she could help and what size I was looking for, I explained that in clothes, especially women's clothes, the stated sizes didn't mean anything and I would use a tape measure instead. (3) Colors. Colors should just be specified in 24 bit RGB, period. Then at home given the RGB values, use some drawing program to put up a big patch of the relevant color and compare with such data for other items already have and the color pictures. Then can do well on color. (4) Terminology. The rag trade needs to totall stuff it on their 'creative' names that are poorly defined to anyone and just meaningless to men. So, to say that a polo shirt is a 'pique' is nonsense. Instead, say "knit" and then describe, in clear, complete English sentences and close up photographs any more of interest. I went shopping for blue jeans on-line at the site of one of the famous brands, saw about three dozen colors, each with some concocted color name -- maybe New England burgundy or some such -- and gave up. I wanted just standard blue jeans, and the color names were meaningless and the photographs were far too small to see the colors. One more, the rag trade has to understand that on color, about 25% of men are partially red-green color blind. Last, the rag trade has to give up on expecting men to buy clothes like women do. Men just ain't gonna do that.