To me, moving the Macs to ARM or perhaps just the laptop models to ARM could be a win for Apple. Thinner, lighter, lower-power and better software integration w

To me, moving the Macs to ARM or perhaps just the laptop models to ARM could be a win for Apple. Thinner, lighter, lower-power and better software integration with the iPhone/iPad could result in happier consumers and more reluctance of users to jump to Windows based machines. The risk is that there will be enough difference between the ARM machines and the previous ones that consumers will be reluctant to buy the new machines. I know that the keyboard problems on recent laptop models caused me to buy some windows laptops for the rest of my family. There is a way for Apple to facilitate this move to ARM. Make the ARM machines noticeably less expensive than Apple's previous Macs. I've been disappointed during the last few years by the cost of Apple's Macs, the mini, the iMac Pro, the Mac Pro, and high end configurations of the laptops seem overpriced now. Perhaps this is is a longer term strategy for Apple. Maybe they have priced the recent machines higher so that adoption of ARM based machines can, in comparison to previous models, look more attractive. Apple could also lower the margins on the new ARM machines, at least until there is enough buy-in by consumers to raise the margins back to be comparable with Apples pre-ARM products. My prediction is that the new ARM machines will be priced very competitively when they are announced. In a few years, their prices will rise.