The idea they're pushing about email is that it is a chore, filled with spam and todo-lists etc. But as a fastmail user, I don't really see how they're solving

The idea they're pushing about email is that it is a chore, filled with spam and todo-lists etc. But as a fastmail user, I don't really see how they're solving these issues. HEY has less features for a higher price. Fastmail is fast, works great across devices, works with IMAP and I already have all my domains setup with it. I thought they would've implemented some kind of new feature solve the problems they outline but without having tried the product it seems like it is just another more expensive email provider? This is all fine though, I just got confused by the PR speak. I really look up to DHH otherwise and am really into the idea of remote working etc. I am just probably not one of the people they're marketing towards since I already pay for email.