> The reason why companies implement those banners is that a banner talking about cookies sounds much nicer than saying: We want to create a profile of every de

> The reason why companies implement those banners is that a banner talking about cookies sounds much nicer than saying: We want to create a profile of every detail we can find on you and auction that out to an advertisement network, press OK here. The reality is even worse. The site operators would have to say "we want to give your data to google and others so they can create a profile of everything you do online." If an individual site would track how one navigates their site and see click paths that might be tolerable to some degree. (Till they use that to increase dark patterns like booking.com's "only 2 rooms left and 5 people looking at this") But giving it away, into central databanks is baaaad