The law intended to restrict profiteering off of user behavior. Companies did not intend on having this profiteering limited, and would rather lower themselves

The law intended to restrict profiteering off of user behavior. Companies did not intend on having this profiteering limited, and would rather lower themselves to dark patterns and degrading the user experience. It goes to show what the real world incentives really are. The only way to get this fixed is to more specifically regulate user tracking and online advertising by tracking. There will be people who decry this, but the advertising industry has brought this on itself.