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What was the CPC and CPA (i.e. cost per registration) with your Facebook advertising?
by rrhoover 16y ago
What was the CPC and CPA (i.e. cost per registration) with your Facebook advertising?
- betashop 16y agoHi. We've experimented with more than 300 different ad variations and targets on Facebook. We've achieved best-case $1.5/subscriber and we accepted ads that achieved $3.5 or less per subscriber. We eliminated more than 290 ads that did not achieve our 1.5 to 3.5 / acquisition goal. We found that the factors that mattered most for achieving our ad goals on facebook were: 1. Targeting to users with specific likes/interests. 2. The imagery in the ads FYI. Google ads have achieved best-case $7/subscriber so we stopped using them.