> a. due to Apple's efforts, the phrase has gained an amount of familiarity and also b. it's simply a good name. +1 glad to see someone's paying attention :)

> a. due to Apple's efforts, the phrase has gained an amount of familiarity and also b. it's simply a good name. +1 glad to see someone's paying attention :) The term 'App Store' is being used by a lot of vendors operating in the cloud/mobile space. It's familiar and when you use it people have an idea of what the offering is. If Apple can keep the association of 'App Store' an Apple exclusive that gives their brand more value. That's why they're going after a big company instead of a small one. If they can win this against Amazon they almost automatically crush all other uses of the mark by smaller companies. If they lose they only lose a few million. That's not going to make a dent in their budget. Small risk / big payoff.