> How about decreasing the emotional trauma by actually helping people heal, so they can be calm and not have to fear police brutality or a police state etc, to

> How about decreasing the emotional trauma by actually helping people heal, so they can be calm and not have to fear police brutality or a police state etc, to implement accountability and integrity in our systems? Sounds great, even better for sure! Let's do both! At your day job (if you're in the tech world), which do you have more control over? > A subconscious association, if using reason, critical thinking, This is now how subconscious/unconscious biases work, you're again skipping right into "but just logic out of it". People don't react to it with some emotional or anger emotion in the moment, they engrain the association subconsciously in their head, and you have to take massive effort to catch yourself with this. An effort that would be far more than changing the word, and one that tech companies are also trying to work on generally with implicit bias trainings recently. This is focused on sexism but discusses implicit bias, the training, and its flaws in depth: https://www.theatlantic.com/magazine/archive/2017/04/why-is-silicon-valley-so-awful-to-women/517788/ https://www.theatlantic.com/magazine/archive/2017/04/why-is-... Most implicit bias trainings at tech companies today are targeting the same things. While the effects of said trainings are muddy to say the least, the theory behind them is well agreed upon and studied. I'll leave the generalized psych research to you, but here's an example: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6148600/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6148600/