They probably literally brought in hedge fund people to be their CFO. And it's not hard to hire McKinsey to make a slide deck backing up your strategy to acquir

They probably literally brought in hedge fund people to be their CFO. And it's not hard to hire McKinsey to make a slide deck backing up your strategy to acquire a company for whatever reason. Interestingly, actual hedge funds tend to not like companies that act like hedge funds. They want companies that are focused on one area since they think they're better at diversifying their portfolios than the management at these portfolio companies. They'd rather have fine grained control over what markets/products/industries/regions they have exposure to, and you cant do that with these messy conglomerates. That's why fiscal discipline being imposed at Google looked like separating business units and providing insights into the individual business units of the company, so even if investors in alphabet can't control what alphabet diversifies into, they can at least understand and evaluate it.