Is it not better to engage with the critics and correct their perception in that case? I'm sure the author would not mind a direct response that outlines where

Is it not better to engage with the critics and correct their perception in that case? I'm sure the author would not mind a direct response that outlines where they went wrong and why. I googled "Tim Cross" and he's reachable on Twitter: http://mediadirectory.economist.com/people/tim-cross/ http://mediadirectory.economist.com/people/tim-cross/. More generally, I don't understand gnashing of teeth when it is much easier to provide feedback to the author directly.