Apple has a loooong history of not respecting other trademarks and "name and likeness" (eg: Beatles, Carl Sagan/BHA, Cisco's iPhone) that it's pretty rich that

Apple has a loooong history of not respecting other trademarks and "name and likeness" (eg: Beatles, Carl Sagan/BHA, Cisco's iPhone) that it's pretty rich that they're trying to stuff the "Kleenex™ back in the box" (so to speak) with the term "app store".