I admit it's an interesting idea at first thought. However, usually gift cards are perceived as lame gifts by me and my friends/family. The train of thought us

I admit it's an interesting idea at first thought. However, usually gift cards are perceived as lame gifts by me and my friends/family. The train of thought usually goes something like "I couldn't think of anything to get you because I don't really care enough about you to pay attention to the things you might actually want or need but I'm obligated to get you something soooo here you go." And in that case I think you're better off just giving an AmEx or Visa Gift/Check card. Among my circle this is usually acceptable for occurrences where you're just lost, like giving a gift card at a baby shower since I know nothing about babies, etc. But, my group could totally be outliers here. I think the tech is cool and could be interesting for pub crawls or the like where on each stop you get a discount. Any unclaimed discounts could be pocketed by the company or the group that setup the crawl. That's very niche but maybe that can scale to something else.