I've been thinking about this for a year or so. There's a lot of pain points that could be solved: * Insurance not included in prices displayed in search * Un

I've been thinking about this for a year or so. There's a lot of pain points that could be solved: * Insurance not included in prices displayed in search * Underage surcharges not included in prices displayed in search * Receiving a different model compared to what was booked * Paperwork(sometimes digital Onan iPad) should all be done via an app * Phone should unlock car Some of the traditional rental companies have tried to solve some of these issues and there have been a few startups in the space. I'm not aware though of anyone trying to build a ground up tech first competitor to Hertz or Avis Budget. It is an expensive industry. SoftBank money would be needed to achieve scale.