If you can't see why this belongs here, I'd say you're in the wrong place. This is a story of a tech company gaining a huge PR win for an incredibly low price

If you can't see why this belongs here, I'd say you're in the wrong place. This is a story of a tech company gaining a huge PR win for an incredibly low price by performing a feat of over-the-top customer service. Apple is going to get a lot of mileage out of this, and it will make up the $500 it cost them dozens if not hundreds of times over by the time the dust settles. If you run a software business, you should be paying attention to things like this and trying to figure out ways of emulating this behavior to your favor. That's the reason we're here. The place used to be called "startup news" because most of us are entrepreneurs who just happen to be computer programmers. If you're here and you're just a programmer, you need to understand this, and not get offended when you see an article discussing things other than the inner workings of haskell.