Does anyone remember AOL keywords? I worry that this might be laying the ground to do something like that. Maybe it's not planned or maybe it's only an option t

Does anyone remember AOL keywords? I worry that this might be laying the ground to do something like that. Maybe it's not planned or maybe it's only an option they want on the table but obviously they have the incentive to do some kind of "Google keywords" and this would certainly help with that.