2 ms·
I would argue that art now constitutes the majority of even big budget titles. Big budget titles seem to spend the majority of their budget on marketing and pr
by senko 16y ago
I would argue that art now constitutes the majority of even big budget titles.
Big budget titles seem to spend the majority of their budget on marketing and promotion. I was astonished by ~40-50mm (development) vs ~200mm (marketing) figures for Modern Warfare 2 (http://www.thatvideogameblog.com/2009/11/19/modern-warfare-2s-development-budget-40-50-million/ http://www.thatvideogameblog.com/2009/11/19/modern-warfare-2...). Even if other titles' budgets aren't that skewed, it's still a huge ratio.
- cletus 16y agoCareful with marketing numbers. I believe they're a common way of essentially hiding profits. Hollywood studios do this sort of thing all the time. Before you can say they spent that much on marketing you need to know exactly how much money went to whom and for what.