I actually found the related article more interesting about how his conversion numbers shot up when he dropped the free plan. http://www.softwarebyrob.com/2010

I actually found the related article more interesting about how his conversion numbers shot up when he dropped the free plan. http://www.softwarebyrob.com/2010/08/18/why-free-plans-dont-work/ http://www.softwarebyrob.com/2010/08/18/why-free-plans-dont-... However I always wonder, is having a good chunk of free users in the beginning a necessity to help spread word of mouth and get bloggers talking which improves your google rank down the road.