Hey Sonja, I really like the idea, and I've linked to it from multiple sources. I really hope your site takes off like I think it can. I only have one piece of

Hey Sonja, I really like the idea, and I've linked to it from multiple sources. I really hope your site takes off like I think it can. I only have one piece of constructive feedback, which I hope you will pay some heed: Men have fragile egos. You should be wary of saying "Because guys hate shopping" or suggesting in any way that men do not have a sense of style. Yes, many (maybe even most) guys do not have any sense of style, or might hate the whole shopping experience. But I guarantee that using this sort of language as your tag-line (or 30-second elevator pitch) will turn away just as many guys from your site as it catches. My suggestion is that you simply tout the benefits of this suggestion-based shopping. It's an obviously great idea, which I am backing 100%. Sell them on the benefits without making claims which will hurt their egos.