I'm genuinely intrigued about what this article is attempting to achieve? Is this like brand building? No offence, but it's quite low effort - a graph of Compen

I'm genuinely intrigued about what this article is attempting to achieve? Is this like brand building? No offence, but it's quite low effort - a graph of Compensation vs Desire to own my time? Not a completely uninteresting topic, but then just x=y? It's very vague on what he actually does, but is this brand building for deal flow for his investments? Maybe there is some alpha in this small scale investing, but in my experience small businesses aren't just about who puts the money in - they're almost always full time jobs for the founder, and that stops when they sell, making the business much less attractive.