Don't remember verifying with people I used to know that worked at Transmeta, but I recall they originally were going to for performance but then Intel decided

Don't remember verifying with people I used to know that worked at Transmeta, but I recall they originally were going to for performance but then Intel decided to up their game. That's when they decided to push the power angle. Can someone correct me on the specifics? From another distant memory I remember a story from someone I knew at Transmeta bent over backwards on the Code Morphing Software to get a soft-modem (modem that used the CPU to do some of the work that traditionally would be done in an asic) to work with Crusoe. Sounded like a case of saving $2 on BOM (I'm just making up numbers) in order to get a design win.