The issue is if there's two sections, one "very engaging" and one "somewhat engaging," then we won't solve anything. "Very engaging" will far outpace "somewhat

The issue is if there's two sections, one "very engaging" and one "somewhat engaging," then we won't solve anything. "Very engaging" will far outpace "somewhat engaging" because, well, that's what people want to engage with. I think you're right about the need to shift people but in order to do so, engagement is key. They should maintain engagement as the primary KPI, and instead nudge the content towards less inflammatory. Engagement is, IMO, a primary measure for if they going to be able to reestablish trust.