I suspect many of them view it as a psuedo-hobby, where at least part of the business costs can be discounted as "personal time". For those more invested in the

I suspect many of them view it as a psuedo-hobby, where at least part of the business costs can be discounted as "personal time". For those more invested in the platform than just a hobby, possibly they see running multiple apps as diversifying that risk. If you aren't feeling charitable, there's also the timeless explanation of fantastic stories of money made combined with poor judgement.