> I mean, I hear this "people lie" thing, but when was the last time a brick-and-mortar business website you saw lied about where they are? What benefit does on

> I mean, I hear this "people lie" thing, but when was the last time a brick-and-mortar business website you saw lied about where they are? What benefit does one have in saying your business is actually located in New York City rather than Miami. All I know is, I remember the web before Google and I remember how much spam every single search pulled in on the engines that were susceptible to keyword spam. I think that's a pretty solid piece of empirical evidence that if you give people the ability to do it again they will. It doesn't matter why. > The people you want turning up are the target audience because those guys are going to pay you money. Spammers simply don't seem to think like this. > If the cost for lying in the tag is sufficient (i.e. Google won't rank you as high), then you've got a motivation for telling the truth. This might work. I know, however, it would be yet another arms race.