Morning thought: if I was a marketer I'd try to confirm my hypothesis of an "I care about this topic" window with the most recent BLM movement. Will it also exp

Morning thought: if I was a marketer I'd try to confirm my hypothesis of an "I care about this topic" window with the most recent BLM movement. Will it also expire from the world's attention in the same time frame or will it actually create some lasting change? At least one big difference is that BLM is US-focused.