This is also very frustrating with branded searches on Google. It's basically extortion, where you have to buy the ads on your brand or someone else will. The

This is also very frustrating with branded searches on Google. It's basically extortion, where you have to buy the ads on your brand or someone else will. They excuse it by pointing to how cheap it is on a PPC basis, since the clickthrough rate and resulting quality score is so high. Great, you're only extorting a nominal amount. Thank you.