Interesting concept. I tend to give a lot of gifts in the form of gift certificates to friends and loved ones, and they tend to be a little bit different from

Interesting concept. I tend to give a lot of gifts in the form of gift certificates to friends and loved ones, and they tend to be a little bit different from your run of the mill Old Navy card. I go for "experiential" gifts, like short plane tickets if I can afford it, speaker series tickets, theater tickets, etc. From a gift giver perspective, I always screen my gift ideas for things I can physically deliver in person. I want to be able to wrap it up and see the surprise on their face when they open it. "You got me a Southwest Airlines gift card?? I can go anywhere??" If the process is completely electronic, it turns me off. How do you plan to handle this? What are the specific use cases?