I remember working on a site for a client, and every week he'd have a new list of things he wanted built based on what his competitor's site was doing. And ever

I remember working on a site for a client, and every week he'd have a new list of things he wanted built based on what his competitor's site was doing. And every week I'd tell him to think about it in a different way, act like the leader, keep it simple and not just be a me-too site. Never took the advise. In fact, took forever to relaunch because he was always concerned with playing catch-up. I know the other site is still doing great, but I don't think his site has changed in years now...