It was a lot more basic than that. They already had contacts at Broadcom. When a client orders N chips, you make some percentage more just in case something hap

It was a lot more basic than that. They already had contacts at Broadcom. When a client orders N chips, you make some percentage more just in case something happens with binning. Their deal to buy those excess chips got them a sweetheart deal they couldn't have gotten without ordering millions of units (they also couldn't have gotten it without contacts though). Now they're big enough to make their own orders and even their own chip designs and it's inertia because changing requires a lot of money for new firmware and software changes. Changing would increase device cost for at least a could of cycles. On the x86 front, they're simply never going to get that good of a deal with AMD or Intel.