You raise good points. In particular, it cannot be overstated how important a good return policy is. It's also bizarre how many companies get it wrong. Exampl

You raise good points. In particular, it cannot be overstated how important a good return policy is. It's also bizarre how many companies get it wrong. Example: I bought some stuff from Bed, Bath and Beyond a month or two ago. I realized I'd gotten the wrong thing. By this time I'd misplaced the receipt. I was expecting a hassle when I went back to the store. I walk up to the service counter and ask what the return policy is. The women behind the counter says they have a no hassle return policy. She said she could give me store credit no problem or, if I preferred, she could look up the receipt on the system with my credit card. If she could find it, she'd give me a refund instead. She did in fact find it. I didn't have to produce any annoying pieces of paper nor justify why I was returning the item. After that incident I went and spent another $150 in comfort knowing that if what I bought didn't work out I could return it. So my advice for anyone dealing with physical goods: make it as easy as possible to return goods and customers will spend more. Make them love your store/website/whatever.