> you're better off using this as a signal about your pricing. What kind of signal do you have in mind? It suggests some customers are willing to pay a lower

> you're better off using this as a signal about your pricing. What kind of signal do you have in mind? It suggests some customers are willing to pay a lower price than other customers. That's not really a surprise, but the numbers are data. So is the signal that you should lower your price for everyone to something in between, depriving some customers of a service in their happy price range, so that you end up with lower revenue and lose a few more customers as well, but at least you keep a reputation for consistency?