You raise two good points. As for the cost, they are cheaper but I don't necessarily see that as being structural. What I mean is that that there is that as ca

You raise two good points. As for the cost, they are cheaper but I don't necessarily see that as being structural. What I mean is that that there is that as capabilities expand, so will what producers can do with that platform. The cost will go up with this. This will, in part, be mitigated by increasing market size. Or possibly publishers will finally learn that if games are cheap people will buy more of them, a lesson that has been consistently proven true from Steam price cuts (where selling a game for $5 made more than the original IIRC). The second good point you make, which I missed, is the multi-user aspect of games like Madden. This is mainly because I've never been this way inclined. I haven't been much of a console gamer at all really. I'm more of a PC gamer that likes turn-based strategy games. But I have bought and played a plethora of "casual" games on my iPad (and now iPad 2). I see tablets as being fundamentally personal devices, not really something you play a game on with multiple people (unless they each have their own). Still I see a huge potential market for games like Madden where each person has their own tablet as a control. What about where the Apple TV (a future iteration) plays one view and each player has their own control so it looks like a real football game?