Ask HN: are your business ideas too technical too?

I have this problem: I am an engineer, and I see technical problems everywhere which need to be solved. I recently realized that even if I think my ideas are business ideas, someone comes and will tell me that it is still too technical. For example what I am working on now came as the following thought process: - Product idea by fustration: I want to mostly automate the boring job I had to do creating CRUD-like aplications with typical reports. It then became a bit less technical idea: - I will create the most intuitive database client ever written (using lots of heuristics and convention over configuration), which non IT-people could easily use. With the help of my friends this turned out to be still too technical. I did not start out from the user's point of view, but from mine. For example the question was: can non-IT people design a database even if it is done on a very intuitive GUI? Now I have this concept: - I will provide a tool for users which will help them manage their business data in an agile way. Maybe they 'design' their tables improperly, but they start somewhere, they enter their data, and my tool will focus to make it easy for them to refactor/modify the table structures on the fly easily. I will provide automatic refactoring advice using some redundancy checking and other heuristics. This is still to technical I am afraid for most business people. My question is: did you have this problem that your natural thought processes were too technical? How can someone work on changing this?