Price is a race to the bottom. Nobody wants that. Look at Oil. None of them want to be known as the cheapest provider. They want to be the best provider. Twis

Price is a race to the bottom. Nobody wants that. Look at Oil. None of them want to be known as the cheapest provider. They want to be the best provider. Twist on Argumentum ad crumenam [https://en.wikipedia.org/wiki/Argumentum_ad_crumenam https://en.wikipedia.org/wiki/Argumentum_ad_crumenam]: Fallacy that if it is more expensive, it is better.