Disney would relentlessly astroturf shill their latest productions on Twitter? Oh wait I wonder if part of the calculus was that Disney could get a lot of mark

Disney would relentlessly astroturf shill their latest productions on Twitter? Oh wait I wonder if part of the calculus was that Disney could get a lot of marketing value out of the platform by participating in it as Millions of Totally Real Human Users without actually owning it. Ergo these PR liabilities gain relative weight in the decision. Perhaps owning it would be a liability in itself. Curious that Dorsey is on their board too.