This has always been the case; it's just that the internet has facilitated dissemination of this knowledge very rapidly. Read "The Game" by Neil Strauss and th

This has always been the case; it's just that the internet has facilitated dissemination of this knowledge very rapidly. Read "The Game" by Neil Strauss and the whole alt.seduction.fast thing - this was happening in the early/mid/late 90s long before the advent of online dating. This is old knowledge coming to surface. Nothing has fundamentally changed in the behavior/logic of men or women.