A strategy of "small wins" has been what Henry Spira has done during his tremendous work with animal rights (documented in "Ethics Into Action", a book by Peter

A strategy of "small wins" has been what Henry Spira has done during his tremendous work with animal rights (documented in "Ethics Into Action", a book by Peter Singer). As examples: his year-long campaign was the first in history to end an experiment on animals: specifically an experiment in which the Smithsonian was (via taxpayer dollars) mutilating cats to see the effects on their sex lives. Compounding on his concrete wins, he eventually got makeup manufacturers to design tests (that ended up being better than before!) that did not require the use of animals.