I think, in general, that there are likely a bunch of unmet needs that are fairly obvious to women, and less so to men. Because of this, I think that women ent

I think, in general, that there are likely a bunch of unmet needs that are fairly obvious to women, and less so to men. Because of this, I think that women entrepreneurs have an advantage in seeing these earlier. When you see a dominant hegemony (as in male-dominated technical startups), it's useful to imagine yourself as the minority and try to see what your hegemony is missing. It's hard to put yourself outside your range of experience, but it's a useful exercise anyway.