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You do know supermarkets (or chains) charge brands for their physical position?[0] Items close to eye height get more attention from shoppers, and as majority o
by bostik 6y ago
You do know supermarkets (or chains) charge brands for their physical position?[0] Items close to eye height get more attention from shoppers, and as majority of people are right-handed, the shelves on the right-hand side[ß] are more likely to be used first.
ß: supermarkets have spent decades optimising the customer travel patterns inside their stores so they know very well which way majority of the traffic flows on any given aisle.
0: https://qz.com/807723/inside-the-secret-backroom-deals-big-brands-make-to-vie-for-control-over-grocery-stores/ https://qz.com/807723/inside-the-secret-backroom-deals-big-b...