I'm one of those hate-shopping because I don't really understand style. It's just not part of my mental domain. To "figure out what their style is" is really t

I'm one of those hate-shopping because I don't really understand style. It's just not part of my mental domain. To "figure out what their style is" is really the missing link for me, and I'd probably pay for this alone. However, I at least have some interest in it, just because my brother is a complete 180 from me and is very into style/clothing. One cautionary note, the target has to recognize the need for the service, which might make it a harder sell. Look at how hard it is to get people to do something about finances! It's simply a blind spot for many, in the same way style is. Those hate to shop folks don't see why we should care about it. What's the benefit? If I was at all style conscious I'd be more inclined to focus on the opinions and suggestions feature, even though it seems like an afterthought to your feature set. People who 'get' style and the clueless would both benefit (and frankly, the in style people are going to be more passionate about it).