If you had a general consumer business and used both, you'd probably drop Facebook after finding that they don't translate into revenue growth at nearly the sam

If you had a general consumer business and used both, you'd probably drop Facebook after finding that they don't translate into revenue growth at nearly the same rate. If you didn't, you'd still likely find that your return on investment is far better with Google ad buys. At least, that was my experience with a lifestyle/hobby product. So many leads from Facebook were simply garbage, and the numbers seemed, well, let's just say questionable. Again, your mileage may differ, but FB knowing more about people didn't seem to matter for me. When it came down to it, a dollar spent with Google was far better than a dollar spent with FB.