That's certainly a good rule of thumb. The mental barrier is difficult to overcome, and you can't win them all. Distill the message too much with "We make mone

That's certainly a good rule of thumb. The mental barrier is difficult to overcome, and you can't win them all. Distill the message too much with "We make money by selling data" and you'll never see a customer, but the opposite is true as well; "The startup doth protest too much, methinks"