See: The myth we love new ideas - people resist change, including progress from https://scottberkun.com/2013/ten-myths-of-innnovation/ https://scottberkun.com/2

See: The myth we love new ideas - people resist change, including progress from https://scottberkun.com/2013/ten-myths-of-innnovation/ https://scottberkun.com/2013/ten-myths-of-innnovation/ > We are a conservative species: try something as simple as standing, rather than sitting, in your next group meeting. How accepting were your peers? Conformity is deep in our biology. While talking about creativity is very popular, actually being creative puts your social status at risk. All great ideas were rejected, often for years or decades, yet we bury this in our history (see Myth #1 & #2). The history of breakthroughs is a tale of persistence against rejection. Much of what makes a successful innovator is their ability to persuade and convince conservative people of the merits of their ideas, a very different skill from creativity itself. Your problem is likely not your ideas, but your skills for pitching ideas to others. Ideas are rarely rejected on their merits; they’re rejected because of how they make people feel. The bigger the idea, the harder the persuasion challenge.