In my opinion what is going to kill GE appliance sales more than DRM water filters is the fact that GE appliance repair is going away. GE repair workers were G

In my opinion what is going to kill GE appliance sales more than DRM water filters is the fact that GE appliance repair is going away. GE repair workers were GE employees that knew how to fix GE appliances. They really knew what they were doing and were helpful and resourceful with the goal of repairing things instead of replacing things. A service call was expensive but absolutely worth the money. I don't think most people care too much about paying $20 every six months for a "genuine" replacement water filter (especially when we all know the health risks of counterfeit garbage) for their $2000 refrigerator. When the repair guy comes and tells you that your 10-year old fridge doesn't need to be replaced, it just needs a $200 circuit board and does the job in 10 minutes, you develop some brand loyalty. But that's all gone now because the new company got rid of it.