Isn't there something more "industry-changing" than offering your products & services at harakiri discount to the gang of cheapskates? I mean really. Is there m

Isn't there something more "industry-changing" than offering your products & services at harakiri discount to the gang of cheapskates? I mean really. Is there more than utter desperation of doing this. I understand that advertising comes for free and this is substantial, but still. For example can somebody post some success stories where offering such harakiri dicount transformed those cheapskates into loyal customers always paying in full in the future. Take notice that to recoup mentioned discount one must pay the full price several times to "break himself even" for the company.