I don't think it "wore off" or "faded into the background". The operation was fraud, at least in the US & Canada https://en.wikipedia.org/wiki/McDonald%27s_Mon

I don't think it "wore off" or "faded into the background". The operation was fraud, at least in the US & Canada https://en.wikipedia.org/wiki/McDonald%27s_Monopoly#Fraud https://en.wikipedia.org/wiki/McDonald%27s_Monopoly#Fraud