Pepsi's typo didn't cause 32B of loss to them, but by some measure, there was a tiny, brief window where the country thought it was 32B richer. And this was be

Pepsi's typo didn't cause 32B of loss to them, but by some measure, there was a tiny, brief window where the country thought it was 32B richer. And this was before the extensive use of the internet, so it probably took weeks for people to discover that they shouldn't have bought that car/house/whatever. So yes, Pepsi's typo didn't cost them 32B, but 32B of economic value was instantaneously created, and then, after some time, destroyed. Was its total economic cost 32B? No, but was 32B a reasonable number to state? Sure. Pepsi's 20MM mistake over 32B caused riots seems a lot more wordy, no?