The Mac (a PC-style computer) is a strategic investment, due to its role in software creation. The brand is also part of the core image of the company. Apple s

The Mac (a PC-style computer) is a strategic investment, due to its role in software creation. The brand is also part of the core image of the company. Apple still commands only a fraction of the overall PC market, and while that is not growing as whole, their portion could by a great deal. You’re right that there have been major missteps. But there have also been major corrective steps as well, which are just as important in gauging how the company will behave in the future.