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When it debuted, McDonald's "Monopoly" game was a huge deal and people would eagerly open their tickets to see if they won a big prize. If they won it was usua
by projektfu 6y ago
When it debuted, McDonald's "Monopoly" game was a huge deal and people would eagerly open their tickets to see if they won a big prize. If they won it was usually a small fries or another ticket, but sometimes it was some money and one person won $1M.
After a while the luster wore off and it faded into the background. I'm sure it boosted sales in its first few years quite a bit but now you hardly hear about it. I'm actually surprised it still happens.
- nrmitchi 6y agoI mean, it was also kind of a giant fraud (https://en.wikipedia.org/wiki/McDonald%27s_Monopoly#Fraud https://en.wikipedia.org/wiki/McDonald%27s_Monopoly#Fraud), which may have contributed to it being less of a big thing these days.
- sidewndr46 6y agoI don't think it "wore off" or "faded into the background". The operation was fraud, at least in the US & Canada https://en.wikipedia.org/wiki/McDonald%27s_Monopoly#Fraud https://en.wikipedia.org/wiki/McDonald%27s_Monopoly#Fraud
- projektfu 6y agoWell it didn’t start with fraud, back in ‘87.
- bobbiechen 6y agoI'm also surprised that it still happens, considering there was major fraud from an internal actor to claim the highest-paying prizes: https://en.wikipedia.org/wiki/McDonald%27s_Monopoly#Fraud https://en.wikipedia.org/wiki/McDonald%27s_Monopoly#Fraud
- brootstrap 6y agoI think there is a documentary out now about how that whole thing was gang controlled haha. Havent watched, not sure if i believe, but wouldnt be that far fetched.
- frosted-flakes 6y agoIt's still a thing with Tim Hortons' "Roll up the rim to win" campaign, where you can win money, cars, barbecue grills, dougnnuts, or coffee when you buy a coffee. Actually, it was cancelled this year, because millions of people handing pieces of coffee cup rims to workers isn't good when there's a global pandemic going on.
- giarc 6y agoIt wasn't cancelled, it was just moved to their app. When you scanned your card/phone you would get credits to "roll up". I only realized when I opened the app (instead of using mobile wallet) and saw I had 25 "roll ups" to use.
- frosted-flakes 6y agoIt's not a physical thing though. It's just another form of virtual points.